Six ways to improve the user experience on your website.

User experience sounds like a designer's word, but it's simple: how easy your site is to use. Get it right and more visitors turn into calls. Here are six things that make the biggest difference for a small business site.

1. Make it load fast

People leave a slow site before they ever see it. If your pages take more than a couple of seconds on a phone, you're losing customers you never knew you had. Fast is the single biggest win.

2. One clear action per page

Every page should have an obvious next step, usually "call" or "get a quote." When you ask people to do five things, they do none. Pick the one that matters and make it stand out.

3. Big, tappable buttons

Most people are on a phone, often one-handed. Buttons should be large, easy to hit, and never crammed together. A phone number that's a tap away beats one they have to copy out.

4. Say what you do at the top

Don't make people scroll to figure out if they're in the right place. The first line should say what you do and where. Clear beats clever every time.

5. Cut the clutter

Every extra menu item, pop-up, and wall of text is one more thing between a visitor and a decision. Keep the pages short, the words plain, and the path obvious.

6. Make it easy to reach you

Your phone number, email, and area should never be more than a glance away. If someone's ready to hire you, don't make them hunt for how.

None of this is complicated, but small businesses get it wrong all the time. Get these six right and a simple site will quietly out-work a flashy one.