Five things a trade website needs to book jobs.

A trade website has one job: get the phone ringing. Not to win design awards, not to list every service in fine print. Five things do most of the work.

1. Click-to-call on every screen

Most people find you on their phone. Your number should be a tap away at the top of every page, not buried on a contact form three clicks deep.

2. What you do and where, in plain words

Say the job and the area in the first line someone reads. "House painters in Windsor" beats a clever slogan every time. People are checking they're in the right place.

3. Real photos of your work

Stock photos fool no one. A few clear shots of your actual jobs, before-and-afters, a finished room, the crew on site, do more to win trust than any amount of copy.

4. Reviews where people can see them

A handful of real reviews near the top tells a stranger you're safe to hire. Don't hide them on a separate page nobody visits.

5. A dead-simple quote request

If someone wants a quote, make it three fields, not thirty. Name, number, and what they need. Every extra box you add is another reason to give up.

Get these five right and a small, fast site will out-book a big fancy one. That's the kind of site we build.